Shaping an identity between rigor and Moorish style.

Kolabus

Expertises
  • Logo Design
  • Social Media Assets
Technologies
  • Figma
  • Odoo
  • HTML, SCSS, JavaScript
  • Adobe Photoshop
Détails
  • Année : 2022
  • Localisation : Marrakech, Morocco
  • Industrie : Information Technology

From concept to logo: an identity rooted in culture

Kolabus, Moroccan actor in software integration, chose Kapreon to embody its vision through a visual identity mixing rigor and Moorish style. Far from a simple aesthetic exercise, this project began with an immersion in Moroccan art, revisited to reflect the brand's DNA. The result? A refined logo, warm colors inspired by Moroccan landscapes, and geometric patterns symbolizing precision.

Rigor and brilliance.

Our agency developed a graphic standards guide detailing each element of Kolabus identity. Sober typography for rigor, luminous gold evoking Moorish style, and controlled use of geometric patterns: this framework allows coherent creativity, from client presentations to LinkedIn publications. The guide even includes ready-to-use templates, ensuring that each graphic support reinforces brand recognition.

The logo, heart of the identity, merges a square with dynamic lines inspired by traditional interlacing. This duality extends into the website developed on Odoo: subtle animations, airy spaces and light play. Even the smallest details, like icons or client case visuals, follow this living charter, adapted to all supports.