Bringing real estate to life, one financing at a time.
CAP Financimmo
- Logo Design
- Social Media Assets
- Print Materials
- Figma
- HTML, CSS, JS
- Odoo
- Adobe Photoshop
- Année : 2023
- Localisation : Montreal, Canada
- Industrie : Finance
A logo at the crossroads of financing
Designed as an anchor point, the Cap Financimmo logo embodies the balance between expertise, diversity and structure. Its lines evoke branches that extend, symbolizing the company's multiple solutions. A redesign designed to inspire confidence, online and in the field.
A design that speaks to all projects.
From the first stages of analysis, we identified that the old logotype suffered from complexity: superfluous details like feathers and the two peacocks in the center altered its readability, particularly in small sizes. In response, we simplified the graphic structure by refocusing attention on the fundamental: flared branches starting from a common trunk.
Color choices were also revisited. By strengthening the palette with more selective colors, we intensified the visual impact while confirming better digital accessibility. Yellow embodies the vision that the company brings to its clients, contrasting with the deeper blue.
