Shaping an identity between rigor and Moorish style.
Kolabus
- Logo Design
- Social Media Assets
- Figma
- Odoo
- HTML, SCSS, JavaScript
- Adobe Photoshop
- Year : 2022
- Location : Marrakech, Morocco
- Industry : Information Technology
From concept to logo: an identity rooted in culture
Kolabus, Moroccan actor in software integration, chose Kapreon to embody its vision through a visual identity mixing rigor and Moorish style. Far from a simple aesthetic exercise, this project began with an immersion in Moroccan art, revisited to reflect the brand's DNA. The result? A refined logo, warm colors inspired by Moroccan landscapes, and geometric patterns symbolizing precision.
Rigor and brilliance.
Our agency developed a graphic standards guide detailing each element of Kolabus identity. Sober typography for rigor, luminous gold evoking Moorish style, and controlled use of geometric patterns: this framework allows coherent creativity, from client presentations to LinkedIn publications. The guide even includes ready-to-use templates, ensuring that each graphic support reinforces brand recognition.
The logo, heart of the identity, merges a square with dynamic lines inspired by traditional interlacing. This duality extends into the website developed on Odoo: subtle animations, airy spaces and light play. Even the smallest details, like icons or client case visuals, follow this living charter, adapted to all supports.
